Initiatives

In partnership with the Jane Goodall Institute, Barbie is also introducing the 2022 Career of the Year Eco-Leadership Team, which features four roles working to protect the planet and promote sustainability in different ways. This set is designed to encourage kids to play out their own sustainability stories and learn more about careers they may not be familiar with, including a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate.

Mattel